Julio Pulido

Operations / Transformation / Mexico

Make things work. Then make them work without you.

My work starts when an idea, a team or a company needs to stop relying on improvisation and become a system.

01 / Profile

I do not arrive with a formula. I arrive to understand what is actually happening.

I start by looking at the whole operation. Then I find where time is being lost, where work is duplicated, what depends too much on one person and what no one is really taking ownership of.

01

Understand

Map reality before trying to fix it. The real operation almost never matches the org chart perfectly.

02

Organize

Turn informal knowledge into clear responsibilities, processes, controls and repeatable decisions.

03

Digitalize

Use technology where it reduces friction and dependency, not where it only makes something look modern.

04

Simplify

Once the system is understood, remove what is unnecessary. Efficiency comes after clarity.

02 / Career

The scale changed. The kind of problem did not change that much.

2013 — 2016 Excelencia en Etiquetas / Etiquétalo

An idea needed to become a business.

I joined in marketing and ended up designing the digital operation for Etiquétalo. I chose not to build a platform from scratch: I installed and configured PrestaShop, opened Mercado Libre as an acquisition channel and gradually turned a manual operation into a system that required less and less intervention.

The catalog went from trying to keep nearly one hundred label sizes available to concentrating inventory on the twenty that actually moved the business. Everything else became made-to-order.

2016 — 2022 Rigs / MiRefacción.com.mx

This time, the operation did not exist yet.

The challenge was no longer a store. It was building the full journey of an auto-parts order: from the first compatibility question to fulfillment, shipping, delivery, return, exchange or refund.

It also meant coordinating an internal team, suppliers and a customer experience that could not depend on the buyer understanding the complexity behind the marketplace.

Over time, that operation reached approximately MXN $4 million in monthly volume.

2022 — Present Indiefy / COO

There was already a company. It still needed to operate like one.

I found guidelines, knowledge and capable people, but not a consistent process architecture. I mapped the operation, identified missing and duplicated ownership, formalized controls, evaluations, information protection and workflows that had previously depended on individual knowledge.

One symptom was easy to see: close to one thousand delayed or overdue releases. Six to eight months later, the operation was current.

“The company stopped behaving like a school project and started behaving like a company.”
03 / Direction

I am not simply looking for a bigger operation.

I am looking for an organization at a point of transition: complex enough to need transformation and ambitious enough to execute it.

Automotive, manufacturing and maquila are especially interesting to me because the result does not live only on a screen. Processes, people, technology, inventory, cost and execution have to meet inside the same system.

Priority order

01Professionalize
02Digitalize
03Optimize resources